This is how I combined my digital marketing and data analysis skills.✌
Last year, my friends and I decided to go on a trip to Meghalaya ✈ in March (let’s face it, canceling plans is not our style). The only snag? I was out of money. So, I came up with an uncommon idea: I pitched a local gym to sponsor my trip.🏋️♀️
📍 Around the same time, in January, I decided to boost my skills 🐱🏍 by enrolling in a data analysis course. Little did I know that this newfound knowledge would come in handy sooner than expected.
📍 I approached the gym owner and asked for access to their Google My Business (GMB) and Instagram accounts. My proposal was simple: let me extract the data, and I’ll show you how it can benefit your business.📊
📍 After gaining access, I diligently exported the data into an Excel sheet and took screenshots of all relevant information. Putting my analysis to work, I began to analyze the numbers and trends. It didn’t take long for me to identify what strategies were effective and what needed tweaking.
📍 Over three & half months, I continued this process. The gym owner started seeing an influx of clients, and I began accumulating the funds for my much-anticipated trip.
📍 Looking back, I realized that I had been applying my data analysis skills without even consciously realizing it. During that period, I was learning about pivot tables and conditional formatting, which inadvertently became essential tools in my analysis.
📍 I give a 📜 monthly report to my clients to showcase my findings and progress, attaching a copy of the report below. Admittedly, My presentation skills are way better than this now.😎 but it did the job.
📍 Yesterday, I got a surprise when I spotted a signboard with a logo I designed, and that is how I came up with this story…
This experience not only funded 💸 my memorable trip but also revealed the practical applications of merging digital marketing and data analysis skills. It was an unexpected incident in more ways than one!👍
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